Consultation

Cases. Anonymised, but with numbers.

We never name clients, not even without names: details are changed under NDA. But we show what was found, what was done and what changed in search results, databases and AI answers.

7 casesdetails changedresults before / after
Legend
risknoise or someone elseworks for the client
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Thumbnail for the case “A UAE bank paused an account opening”: an atmospheric shot with no faces or identifying details
Case · 14 weeks

A UAE bank paused an account opening

The bank’s compliance team asked for an explanation of 2019 publications and a match in a commercial database. There were no English-language search results about the client at all.

Before
After
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Thumbnail for the case “An investor paused after due diligence”: an atmospheric shot with no faces or identifying details
Case · 10 weeks

An investor paused after due diligence

The fund’s analysts found an article about a conflict with a co-founder, reviews from former employees and AI answers that led with the conflict.

Before
After
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Thumbnail for the case “A board appointment”: an atmospheric shot with no faces or identifying details
Case · 8 weeks

A board appointment

Search results were almost empty: three mentions in five years and an old interview with inaccurate figures. AI models knew nothing about the candidate.

Before
After
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Thumbnail for the case “ChatGPT confuses the client with a namesake”: an atmospheric shot with no faces or identifying details
Case · 12 weeks

ChatGPT confuses the client with a namesake

AI models attributed someone else’s criminal case to the client. The namesake dominated Google, and there were no English-language sources about the client.

Before
After
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Thumbnail for the case “Negative content on a developer’s brand”: an atmospheric shot with no faces or identifying details
Case · 6 months

Negative content on a developer’s brand

Forums, review attacks and court records aggregators held 11 of the top 20 positions for the brand. Sales at a new development were behind plan.

Before
After
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Thumbnail for the case “Citizenship by investment application on hold”: an atmospheric shot with no faces or identifying details
Case · 11 weeks

Citizenship by investment application on hold

The programme’s due diligence found a closed lawsuit and a database record mixed up with a namesake. The family’s application was put on hold.

Before
After
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Thumbnail for the case “Negative search results in three countries”: an atmospheric shot with no faces or identifying details
Case · 8 months

Negative search results in three countries

Articles about an old corporate dispute were republished by media in three countries. Each jurisdiction has its own search results and its own removal rules.

Before
After
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A working meeting with a client: documents under NDA, no faces
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Search results before and after, side by side on two screens

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