Estena. A digital profile agency.

We help owners, executives and companies make sure that what banks, partners, journalists and AI models find about them matches reality.

NDA before detailslawful methods onlyRU · EN

Why we do this

Decisions about people are increasingly made before the first meeting: from the first page of search results, a database record or a paragraph written by an AI model. These sources come together by chance, from old disputes, namesakes and empty space.

Estena works where search, media, law and compliance meet. We build a digital profile as a system: what should be found about you, why it can be trusted and how to keep it that way.

The Estena office: a meeting room in low light, no client logos

The team discussing a project, faces out of focus

Detail: documents under NDA and a laptop showing a profile map

What our methodology rests on

Five disciplines that are usually split between different contractors.

Search engines

How Yandex and Google rank results for a name, and why some sources stay for years.

Compliance

How banks and database providers run checks, and what counts as a risk.

Information law

What can be removed lawfully, and how to avoid the Streisand effect.

Media

How to build a consistent expert story in the press.

AI models

How models assemble an answer about a person and which sources they rely on.

Monitoring

How to hold on to the result and learn about risks within hours.

Methodology diagram: five disciplines around a single digital profile

The team

We do not publish our staff’s names or photographs, for the same reason we do not name clients. Each project is run by a working group made up of these roles.

Project director

Owns the result and the timeline; your single point of contact.

Information-law specialist

Legal assessment, removal, de-indexing, work with databases.

Head of SEO

Search strategy for Yandex and Google, in Russian and English.

Compliance analyst

Checks using banks’ methodologies, adverse media, sanctions lists.

AI answers analyst

Model snapshots, source maps, structured data.

Media editor

Interviews, columns, relations with editors.

Monitoring specialist

24/7 setup and support, incident response.

Translators and partners

English-language content and lawyers in foreign jurisdictions.

A wide shot of the team from behind or in silhouette, no recognisable faces

Principles

Confidential by default. NDA before details, project access limited to the working group, materials deleted on schedule.
Truth and law only. No hacking, no fake reviews and no “erasing the whole internet”.
Honest limits. If a task cannot be done lawfully or on time, we say so at the first meeting.
Measurable results. Checkpoints in the contract and a monthly report.