A board appointment: the candidate’s profile built in 8 weeks
Search results were almost empty: three mentions in five years and an old interview with inaccurate figures. AI models knew nothing about the candidate.
IMG 0121:9The situation
IMG 024:3The candidate was nominated to the board of a listed company. Before the vote came vetting: security, HR and, informally, the press.
There was no problem, but there was no profile either. A 20-year career had left three mentions online, one of them a 2016 interview with wrong figures for a previous company.
What the audit found
- 3 relevant mentions in 5 years
- An old interview with inaccurate data as the first result
- A business network profile not updated for 6 years
- AI models answered “no data”
IMG 033:2
IMG 043:2What we did
IMG 053:4- Week 1
Audit and positioning
Agreed how the candidate should come across to the board and the press.
- Weeks 1–3
Biography
An official biography, photographs and updated profiles.
- Weeks 2–6
Columns
Three expert columns in trade media.
- Weeks 3–5
Corrections
The publication corrected the inaccuracies in the old interview.
- Weeks 4–8
Reference sources
Profiles in expert databases and industry directories.
The result
IMG 0616:9IMG 0716:9If your situation looks similar
These services are usually added next to lock in the result.
Next stepReputation in AI answers
AI models retell the same search results. Once the new profile is in place, we check what ChatGPT, Alice (Yandex), Perplexity and Gemini say about you.
Learn more →
Next step24/7 mention monitoring
So the profile we build is not diluted by new mentions and namesakes.
Learn more →What we did not do
- We published nothing before it was cleared with the company’s press office
- We did not manufacture “artificial” visibility
More cases
IMG 0116:10A UAE bank paused an account opening
The bank’s compliance team asked for an explanation of 2019 publications and a match in a commercial database. There were no English-language search results about the client at all.
IMG 0116:10An investor paused after due diligence
The fund’s analysts found an article about a conflict with a co-founder, reviews from former employees and AI answers that led with the conflict.
IMG 0116:10ChatGPT confuses the client with a namesake
AI models attributed someone else’s criminal case to the client. The namesake dominated Google, and there were no English-language sources about the client.
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