Media coverage and expert PR
We build a consistent media story for an expert: interviews, columns and comments in business and trade publications in Russia and internationally. The coverage also serves as a source for search engines and AI models.
IMG 0121:9Why it matters now
IMG 024:3One article changes nothing. A story does: regular expert pieces in publications your audience reads and that search engines and AI models trust.
We do not sell “placements”. We build a media plan around a goal: confirming expertise ahead of a transaction, joining the industry conversation, creating an English-language footprint for checks abroad.
When you need it
If you recognise your situation, the check is either under way or about to start.
Your expertise is invisible
You are an expert, but not one of your views is online.
Entering a foreign market
You need English-language coverage in trade media.
Suppressing negative content
Strong media sources hold top positions for a long time.
Public role
An appointment, a launch, a transaction: moments worth securing.
IMG 033:2IMG 043:2What the work includes
The final scope is fixed in the contract after the audit. This is what a project usually covers.
- PositioningThe topics you are an expert in, and your tone of voice.
- Media planPublications, formats and a schedule for 6–12 months.
- Content preparationInterviews, columns, comments: we write them and agree them with you.
- Editorial relationsPitching and follow-through until publication.
- International mediaEnglish-language trade and business publications.
- Search consolidationSo that coverage works as a source for your profile.
Often combined with
One task is rarely solved with one tool. These services reinforce the result and are run by the same account lead.
Works withDigital profile building
We bring publications together into a single profile that comes up for your name.
Learn more →
Works withReputation in AI answers
Business media are the main source for AI answers.
Learn more →
Works withCorporate reputation
PR for the company and its leaders in one strategy.
Learn more →How we work
At every stage you see the result and receive a document.
Positioning
Topics, audience, goals.
1–2 weeksMedia plan
Publications and schedule.
1 weekPublications
Preparing and publishing pieces.
from 2 a monthConsolidation
Coverage in search results and AI answers.
ongoingIMG 0521:9Checkpoints
We report on what has changed, not on how many pieces were published. Specific targets are fixed in the contract.
IMG 064:3- Regular pieces in your industry’s publications
- An English-language media footprint
- Coverage ranks in search results for your name
- AI models describe you as an expert
On this topic
A similar case and an article from the knowledge base.
IMG 0116:10A board appointment
Search results were almost empty: three mentions in five years and an old interview with inaccurate figures. AI models knew nothing about the candidate.
IMG 0116:10How AI models build an answer about a person, and why they get it wrong
ChatGPT, Alice (Yandex) and Perplexity don’t know you personally. They assemble an answer from whatever sources are available. Here is where the errors come from and what to do about them.
25 September 2026 · 6 min readRead the article →Frequently asked questions
Can’t find yours? Ask it in your request and we will answer personally.
Is coverage paid?
There is both editorial coverage (free for the subject) and sponsored content. We always state the format and never pass advertising off as editorial.
Can you guarantee a specific publication?
No one can guarantee an editor’s decision. We guarantee a media plan with real options and a regular publishing cadence.
Who writes the pieces?
Our editors prepare each piece from an interview with you. You approve every text before it is sent.
Do you work with international media?
Yes, with English-language business and trade publications, including in the UAE, the UK and Europe.
Other services
Tell us about your situation. We reply within one business day.
The first meeting is free and carries no obligation. We sign an NDA before you share any details.