Consultation
Case · anonymised under NDARU · UK · UAE

Negative content in three countries: suppression in three languages over 8 months

Articles about an old corporate dispute were republished by media in three countries. Each jurisdiction has its own search results and its own removal rules.

ClientPrivate investor
TriggerQuestions from banks in 2 countries
CauseRepublications in media across 3 countries
Timeline8 months
OutcomeNegative content out of the top 20 in 3 countries
Top 10 before
Top 10 after
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Case cover for “Negative search results in three countries”: an atmospheric shot on the theme, with no faces or identifying details

The situation

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The moment the problem became visible: a letter from the bank, a pause in negotiations, an AI answer

The story of a five-year-old corporate dispute spread through republications in Russia, the UK and the UAE. Banks in two countries began asking for clarification.

Each country had its own search results, its own language and its own legal mechanisms.

Main service in this caseRemoval and suppression of negative contentWe remove what can lawfully be removed. The rest we suppress

What the audit found

  • 17 republications in media across three countries
  • Differing versions of events, some with factual errors
  • No statement of the client’s position in any language
  • AI models were citing the republications
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Audit excerpt: search results for the name before the work, sensitive data blurred
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Excerpt from the risk map in the client report

What we did

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A working moment: documents, correspondence, a week-by-week plan
  1. Month 1

    Country-by-country map

    Search results and legal mechanisms for each jurisdiction.

  2. Months 1–3

    Corrections

    Approaches to editors with documents; some articles were corrected.

  3. Months 2–4

    De-indexing

    Removal of outdated information wherever the law allows.

  4. Months 2–7

    Media

    Coverage in three languages on current business.

  5. Month 8

    Monitoring

    Ongoing support in all three countries.

The result

3countries and languages
17 → 0republications in the top 20
6articles corrected by editors
8 mosto result
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Search results / AI answer / database record before the work
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The same view after the project
International negative content cannot be handled from one country. Each jurisdiction has its own search results, its own mechanisms and its own media.Estena’s position

What we did not do

  • We did not threaten editors with lawsuits
  • We placed no material without disclosing it as a partner format

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