Consultation

Corporate reputation management

We work on what clients, partners, candidates and banks see about a company: brand search results, review sites, employer ratings, publications and AI answers.

brand and executivesreviews · media · AIcheckpoint reporting

NDA before any details. We reply within one business day.

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Cover: a company office alongside the search results for the brand name

Why it matters now

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Employer ratings and customer reviews on review platforms

A company’s reputation is built from dozens of sources: brand search results, client and employee reviews, map and aggregator listings, publications, counterparty checks. Each is read by different people, and each shapes decisions.

We build a system: what should appear for the brand, how the company responds to reviews, which sources confirm its reliability. And, separately, the profiles of key executives, because they are checked together with the company.

Often needed togetherMedia and PRCoverage of the company and its leaders’ expertise in business media.

When you need it

If you recognise your situation, the check is either under way or about to start.

Negative brand results

The top results for the company name are complaints and disputes.

A wave of reviews

A sharp rise in negative reviews on review sites.

Hiring

Candidates withdraw after reading employee reviews.

Counterparty checks

Before a major contract, a tender or an investor coming in.

Rebrand or new market

A new name with no history, or expansion abroad.

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A counterparty checking a company before signing a contract
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A job applicant reading employee reviews

What the work includes

The final scope is fixed in the contract after the audit. This is what a project usually covers.

  • Brand auditSearch results for the brand, its products and its executives.
  • Review sitesAudit, responses on the company’s behalf, challenging inaccurate reviews.
  • Employer brandProfiles on employer review platforms.
  • Corporate sourcesWebsite, press section, directories, company listings.
  • MediaCoverage of the company and expert pieces by its executives.
  • AI answers about the companyWhat AI models say about the company’s reliability and history.

How we work

At every stage you see the result and receive a document.

01

Audit

Brand, executives, reviews, AI.

1–2 weeks
02

Strategy

Priorities, platforms, publication plan.

1 week
03

Delivery

Sources, responses, publications.

3–6 months
04

Ongoing support

Monitoring and maintenance.

ongoing
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Diagram of the work: brand, reviews, employer, leadership

Checkpoints

We report on what has changed, not on how many pieces were published. Specific targets are fixed in the contract.

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Six-month trend in rating and sentiment of mentions
  • The first page for the brand works in the company’s favour
  • Every review has a response from the company
  • The employer rating reflects reality
  • AI models describe the company from current data
To keep the resultCompliance risk assessmentHow banks and counterparties see the company during due diligence.

Frequently asked questions

Can’t find yours? Ask it in your request and we will answer personally.

Related service24/7 mention monitoringReviews and brand mentions under watch 24/7.
Do you write fake reviews?

No. We work with the company’s real clients, respond to reviews on its behalf and challenge inaccurate ones through the platforms’ own procedures.

Can a review be removed?

If it breaks the platform’s rules or contains inaccurate information, yes, through the platform. We do not remove truthful negative reviews; we help respond to them.

Do executives need separate work?

Almost always: counterparties and banks check the owner and the CEO together with the company. Usually these are parts of one project.

What are the timelines?

First changes in 1–2 months; a stable picture in 3–6 months.

Tell us about your situation. We reply within one business day.

The first meeting is free and carries no obligation. We sign an NDA before you share any details.

TELEGRAM  @estena
E-MAIL    hello@estena.agency
OFFICES   Moscow · Tbilisi · Dubai

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