A construction company: negative content on the brand out of the top 10 in 6 months
Forums, review attacks and court records aggregators held 11 of the top 20 positions for the brand. Sales at a new development were behind plan.
IMG 0121:9The situation
IMG 024:3The sales team noticed buyers arriving at meetings already asking about the company’s “problems”. In Yandex, the top brand results were forums of buyers from an older project, handed over three years late.
Some of the reviews on listing sites were near-identical and had appeared within two weeks, a sign of a coordinated attack.
What the audit found
- 11 negative results in the brand’s top 20
- A wave of near-identical reviews within 2 weeks
- A court records aggregator listing cases closed by settlement
- The company website did not address questions about the older project
IMG 033:2
IMG 043:2What we did
IMG 053:4- Month 1
Audit and legal assessment
Sorted sources into those to remove, those to suppress and those needing a response.
- Months 1–2
Reviews
Challenged false reviews through the platforms and responded to genuine ones.
- Months 1–4
Sources
A section on completed projects with a timeline and documents; coverage in regional media.
- Months 2–5
Suppression
Promoted accurate sources for branded search queries.
- Month 6
Monitoring
Moved to ongoing support.
The result
IMG 0616:9IMG 0716:9If your situation looks similar
These services are usually added next to lock in the result.
What we did not do
- We did not remove genuine reviews from buyers
- We did not publish paid-for positive reviews
Services used
More cases
IMG 0116:10A UAE bank paused an account opening
The bank’s compliance team asked for an explanation of 2019 publications and a match in a commercial database. There were no English-language search results about the client at all.
IMG 0116:10An investor paused after due diligence
The fund’s analysts found an article about a conflict with a co-founder, reviews from former employees and AI answers that led with the conflict.
IMG 0116:10A board appointment
Search results were almost empty: three mentions in five years and an old interview with inaccurate figures. AI models knew nothing about the candidate.
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