IMG 0116:9First 6 hours: record everything
- Save every publication: screenshots, links, timestamps
- Identify the original source and how it spread
- Assess the audience: clients, partners, banks, journalists
- Don’t respond publicly until the picture is clear
IMG 0216:96–24 hours: your position
Prepare a short statement backed by facts and documents. There is no need to respond to every post. What you need is one place where your position is published and where questions can be directed: your website, an official channel or your press office.
A late statement is worse than a short one. A rebuttal published a week later goes unread.Estena’s position
We can help with this24/7 mention monitoringHear about a new mention before a bank or a journalist does
IMG 034:3IMG 044:324–72 hours: sources and legal assessment
- Assess whether there are grounds for removal: inaccuracy, personal data, breaches of platform rules
- Prepare requests to the platforms
- Check what AI models are saying: they pick up fresh coverage quickly
- Brief key partners and your bank if the attack may reach them
IMG 0516:9What not to do
- Don’t threaten publications publicly
- Don’t post fake reviews or comments in your own defence
- Don’t delete your own old material in a panic: it looks like a cover-up
- Don’t get drawn into arguments in the comments
IMG 0621:9Frequently asked questions
Should we go to court straight away?
Not necessarily. Litigation is slow and can itself become a reason for new coverage. The decision should follow a legal assessment.
Can monitoring prevent an attack?
Not always, but it buys time: you learn about a planted story within hours, not a week later.
What to do next
If you recognise your situation, start with an audit: in five business days we will show you what a bank, a partner and an AI model see about you.
24/7 mention monitoringHear about a new mention before a bank or a journalist does
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