Express audit
A complete picture of what a bank, a partner and an AI model see about you, and what to do about it.
- 40+ queries on Yandex and Google
- Answers from ChatGPT, Alice, Perplexity, Gemini
- World-Check and Dow Jones screening
- Risk map and plan
You have already been checked. The question is what they found.
Banks, investors, partners and ChatGPT form a view of you from the first page of search results. Estena makes sure that page tells the truth and works in your favour: on Yandex and Google, in AI answers and in compliance databases.
NDA before the conversationsigned before you share any details
Lawful methods onlyno hacking, no fake reviews
Measured reportingrankings, databases, AI answers — before and after
Yandex · top 101 risk · 6 neutral
Google · Englishprofile empty
ChatGPT answer“2019 dispute”
World-Checknamesake
Media, 24 mo.2 articles
41 / 100Profile index. Not enough for a bank.
Profile assembled · 5 sources100%
What we foundexample
Yandex, top 10 for full name1 risk · 6 neutral
Google, English resultsprofile empty
ChatGPT answer“2019 dispute”
World-Checknamesake
Media, last 24 months2 articles
41 / 100Profile index. Not enough for a bank.
Who reads your profile
- Bank compliance
- Investor due diligence
- Immigration authorities
- Security teams
- Journalists
- ChatGPT, Alice (Yandex), Perplexity
Your digital twin already exists. It was assembled without you.
Search engines, media, courts, social networks and AI models combine into a single picture of a person. That is the picture a bank sees. Scroll to see how we rebuild it.
41profile
index
index
01
Todaybefore we start
The picture is pieced together from random sources: a 2019 forum thread, a court records aggregator, an empty English-language profile. Each fragment does its own damage.
02
Audit5 working days
We scan 40+ queries on your name and company, the answers of four AI models and the compliance databases. Every fragment is assessed: remove, suppress or explain.
03
Work3–6 months
We replace noise with facts: a website and biography, interviews and columns, a reference entry, a corrected database record, structured data for AI.
04
Resultcheckpoints
Yandex: 9 of 10 results work for you. ChatGPT describes you as an industry expert. Your database record is separated from your namesake.
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What clients most often come with. And what we do about it.
The brief is almost never “improve my reputation”. It is a bank refusal, a stalled deal or a journalist’s question. Choose the situation closest to yours.
Scenarios are composites: details have been changed and clients are never disclosed.
Six disciplines. One team, one account lead.
Lawyers, search specialists, media editors and analysts work on one profile. You don’t hire separate contractors or reconcile their reports.
Search profile
The first page of Yandex and Google for your name and company, in Russia and abroad.
- Official website, biography, press kit
- Directory and business network profiles
- English-language results for international checks
first changes4–8 weeks
Removal and suppression
We remove through legal means whatever can be removed. The rest we push off the first page with accurate sources.
- De-indexing of outdated personal data
- Work with aggregators, forums and media
- Timelines and limits stated before we start
removability assessedat audit
AI answers
What ChatGPT, Alice, Perplexity and Gemini say about you, and which sources they rely on.
- Answer audit across 40+ prompts
- The sources models cite
- Structured data about the person
answer checksmonthly
Media and expertise
Interviews, columns and commentary in business publications. A consistent expert narrative, not one-off placements.
- Business and trade publications
- International PR
- A 6–12 month media plan
publications2+ a month
World-Check and PEP
We examine the basis for a database record, prepare the documents and seek a correction where there are grounds for one.
- World-Check, Dow Jones, LexisNexis
- Removal of PEP status once it has lapsed
- Correspondence with database providers
provider response30–90 days
Monitoring and protection
We watch search results, mentions, databases and AI answers, and respond before a story reaches your bank.
- Alerts within the hour
- Weekly report
- A response plan for any publication
coverage24 / 7
Ask an AI model about yourself. You may not like the answer.
AI models answer from the same sources search engines see. When sources are scarce, a model fills the gap with whatever it finds: forums, aggregators, other people’s news.
We test four modelsChatGPT, Alice (Yandex), Perplexity and Gemini, in Russian and English.
We find what they citeEvery claim in an answer is traced back to its source.
We change the sources, not the answerA model rewrites its answer on its own once the material it relies on changes.
ServiceReputation in AI answersA snapshot of four models, a map of their sources and the work on them. Full details on the service page.
Five stages. Each ends with a document.
You see what has changed in search results, databases and AI answers — not a count of articles published.
01
Audit
A snapshot of your profile across 40+ queries, four AI models and the compliance databases.
You receiveA 30–40 page report assessing every source
5 working days02
Risk map
What is hurting you now and what will surface in a year. What to remove, what to suppress, what to explain.
You receiveA risk map with a legal assessment
delivered with the audit03
Strategy
A plan for sources, media and legal action, with checkpoints.
You receiveA plan and KPIs written into the contract
1 week04
Delivery
Publications, removals, database corrections, sources for AI. One account lead for the whole project.
You receiveA monthly report against checkpoints
3–6 months05
Monitoring
Your profile keeps changing. We track it and respond to new mentions.
You receiveAlerts and a weekly summary
subscriptionWhat the work looks like. No faces, no names.
The audit, the risk map, correspondence with databases and editors — all in documents you receive at every stage.
IMG 014:3IMG 023:4IMG 033:4Start with an audit. Then decide.
The audit has a fixed fee, credited towards the project if you continue with us.
Project
A specific objective: a deal, a bank, an appointment, negative search results.
- Account lead and working group
- KPIs in the contract
- Monthly report
- Legal support
Ongoing support
For those whose profile is already in order and needs to stay that way.
- 24/7 monitoring
- Media plan and publications
- Monthly AI answer checks
- Response to emerging stories
Confidentiality is not optional.
No named cases
We do not identify clients, even anonymously. Only the working group has access to a project, and documents are kept no longer than necessary.
Facts and law only
No hacking, no fake reviews, no promises to “wipe the internet”. We change the picture with accurate sources and legal tools, which is why the results last.
Honest limits
If something cannot be done lawfully or within your deadline, we say so at the first meeting, not three months in.
IMG 0421:9A digital profile is never “done”. Search engines and AI models rebuild it every day. Our job is to make sure they rebuild it in your favour.
FOUNDER, ESTENA
Name Surname
Name Surname
What clients ask at the first meeting
Can negative content be removed completely?
Sometimes, yes: if the material is inaccurate, contains outdated personal data or breaks the law. More often it is suppressed from the first page and stops appearing in AI answers. We tell you what is possible in your case after the audit, not before.
How long does it take?
The audit takes 5 working days. The first changes in search results appear within 4–8 weeks, and a stable picture forms over 3–6 months. Timelines for compliance databases depend on the provider.
Do you work with international search results and databases?
Yes. Google in English and other languages, international media, World-Check, Dow Jones, LexisNexis. For international matters we bring in partner lawyers in the relevant jurisdictions.
How is confidentiality protected?
The NDA is signed before any details are discussed. The working group is kept small, correspondence runs through agreed channels, and materials are deleted under a set procedure once the project ends.
What if there is nothing about me online at all?
To a bank or a partner, an empty profile is a signal too. We build the profile from scratch: biography, expertise, media and sources that AI models can rely on.
Tell us about your situation. We reply within one working day.
The first meeting is free and carries no obligation. If the task is not one for us, we will say so straight away.
TELEGRAM @estena
E-MAIL hello@estena.agency
OFFICES Moscow · Tbilisi · Dubai